“…There are several economic factors affecting the automobile industry, and they can be broadly divided into three groups. The first group incorporates the technological aspects of the products: quality, innovation and technology, performance and economy of the engine, functionality, safety, space management, design and aesthetics (Lin and Zhang, 2004;Sa-ngasoongsong and Bukkapatnam, 2011). The second group comprises promotion and sales factors, including wholesale and retail prices, customer service, advertising campaigns, and brand image (Landwehr, Labroo, and Herrmann, 2011).…”