Aesthetic medicine cabinets — economic aspect activities

Abstract

<jats:p>On the global scale, the market of aesthetic medicine increased in the years 2015–2016 by 8.2% on average, while in Poland by 12–15%. The reasons for the strong development of the Polish market may be related to a systematic increase in the number of affluent Poles [3], ease of access to aesthetic medicine treatments, a change in the way of thinking about this type of treatment, and increased awareness of the appearance and striving to preserve a young and beautiful look. The share of new patients in the cabinets of this industry is a proof of great interest in aesthetic medicine procedures. In 2017, new patients accounted for between 25% and 50% of all patients. From an economic point of view, current economic conditions with forecasts of further growth of the aesthetic medicine market are the premise for undertaking activity in this industry. To take full advantage of the potential of the facial cosmetic surgery, it is worth taking care of all possible aspects of its functioning — high competences of medical staff, as well as economic aspects of running such activities, including identification of possible risks in order to avoid them.</jats:p>

“Motivations, demography, and clinical features of body dysmorphic disorder among people seeking cosmetic treatments: A study of 199 patients”

“…In comparison with other studies, the average client's age varies from 41.87 to 47.8 years old. 3,5,6 There are not many epidemiological studies focusing on aesthetic medicine patients in Poland that can be found in the literature. One research stated that the average age of a Polish client is 38 years old, which is in compliance with our findings.…”

“…5,6 Other studies, indicated that the most common types of cosmetic procedures were botulinum toxin, fillers, peels, and mesotherapy, which is also in accordance with our research. 3,4,15 Bearing in mind that 77.88% of respondents feel the increase in their self-esteem after the aesthetic intervention, which was mostly maintained for longer than a month, it can be concluded that aesthetic treatments not only affect the external appearance, but also the psychological well-being. Moreover, these interventions make patients feel more confident (68.34%) and improve not only relationships with other people (13.56%) but also the quality of their sex life (10.54%).…”

“…Corrections in the patient's physical appearance can help them fulfill their dreams, and consequently, improve their quality of life. 11 Interestingly, despite the growing popularity and social acceptance of aesthetic treatments, 3 still, over 1 in 5 of the respondents decided to hide the fact of undergoing cosmetic procedures. The reasons for this phenomenon could be related to the fear of other people's judgment, the will not to look "fake" and to maintain a natural appearance.…”

“…First cosmetic treatments such as eyelid surgery, facelift, or double chin correction have started to develop dynamically in the twentieth century along with the growth of plastic surgery 2 . Aesthetic procedures have been available in Poland since the’90s of the 20th century; however, there has been an enormous change in the popularity of such procedures in the 21st 3 . The growing interest in cosmetic treatments can be explained by the improvement in the financial status of Polish women, the increasing number of “beauty” clinics, greater social acceptance of body improvement techniques, and higher expectations towards the physical appearance 3 .…”

“…physical appearance. 3 Aesthetic medicine offers many various types of treatments, from which the most common are botulinum toxin, fillers, chemical peels, and mesotherapy. 4 Motivations for cosmetic treatments concern not only the improvement of the physical appearance but also has its impact on the emotional prosperity.…”