Aesthetic study of patterns based on event‐related potential and eye‐tracking: Taking the decorative patterns of the Tang dynasty as an example

Abstract

The decorative patterns of Tang dynasty (DPTD) combine Chinese and western styles, providing inspirations to designers. The main purpose of the study is to summarize aesthetic cognition for DPTD and improve modern Tang style products design, thus introducing new materials and ideas to modern products design. The event‐related potential (ERP) and eye‐tracking were mainly used to study DPTD, exploring early reactions of brain nerves in the process of aesthetic cognition of DPTD, and analyze people's aesthetic process during tests. The results showed that attractive DPTDs attracted more fixation counts and longer second fixation time than those of unattractive DPTDs. When watching attractive DPTDs, pupil sizes of subjects were significantly smaller than those of unattractive DPTDs. In addition, attractive DPTDs induced larger amplitude of P300 than unattractive. N2 was strongly activated in the parietal and occipital areas, whereas P300 was strongly activated in the prefrontal to parietal areas. At the same time, this study found that in the process of people's aesthetic appreciation, attractive DPTDs would make people have a pleasant subjective feeling. This study adopts the method of combining ERP with eye‐tracking and provides a new method and design idea to guide the design of modern Tang‐style products.

Review of Studies on User Research Based on EEG and Eye Tracking

“…In EEG-ET combined experimental studies, it is necessary to connect the collection equipment, stimulus presentation equipment, behavior-recording equipment, and other hardware devices to ensure the stability and accuracy of the data. Before the experiment starts, the layout of the EEG electrodes and the position of the stimulus presentation device need to be designed to minimize signal transmission and interference between different hardware devices [46]. The electrode cap is worn on the subject's head, and there are two types of eye-tracking instruments, mobile and fixed, which are respectively worn on the eyes and fixed above the computer monitor used for target experiments.…”

Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing

“…Eye-tracking can capture objective and real-time data of visual attention, and it is also an indicator of good behavior in information acquisition, which is considered to be closely related to higher-order cognitive processes ( Baek and Ok, 2017 ). Commonly used eye-tracking measurement indicators are fixation duration, fixation count, pupil size, etc., which reveal different aspects of visual esthetic and esthetic emotion ( Zhang et al, 2021 ).…”

Neuroaesthetics: a narrative review of neuroimaging techniques

“…Eye-tracking is an eye sensor technology in which attention or other mental states are inferred from eye position data, offering insight into individual aesthetic activities. Studies have found that pupil size, as one variable measured using eye tracking, is related to aesthetic preferences regarding artworks [37,38] . For instance, Ho and Lu [39] found that the index of pupil size could be used to distinguish different degrees of aesthetic stimulation, indicating that pupil size was related to aesthetic activities.…”

“…Studies have found that pupil size, as one variable measured using eye tracking, is related to aesthetic preferences regarding artworks. [37,38] For instance, Ho and Lu [39] found that the index of pupil size could be used to distinguish different degrees of aesthetic stimulation, indicating that pupil size was related to aesthetic activities. Specifically, when the degree of arousal was high, the participants attended to an image of an unpleasant scene for longer than an image of a pleasant scene, while the opposite was observed when the degree of arousal was low.…”