Aesthetics of stock investments

Aspara, Jaakko

doi:10.1080/10253860902840917

Cited by 21 publications

(9 citation statements)

References 98 publications

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“…Investors build relationships with others known only online (Roscoe, 2013), and subvert the spectacular spaces of shows and exhibitions as venues for confession and commiseration. Such webs of attachment and affect may be further complemented by an understanding of investment as aesthetics (Aspara, 2009), although it is beyond the scope of the present paper. It is likely to be the case that those who invest in collective settings, such as investment clubs, encounter other modes of stabilizing and solidifying, and other networksas do those who choose investments on the basis of collectively negotiated brand judgements: no Lay-z-boy sofas or Harley Davidson motorbikes (Harrington, 2007).…”

Section: Resultsmentioning

confidence: 99%

‘Elephants can't gallop’: performativity, knowledge and power in the market for lay-investing

Roscoe¹

2018

Marketing Performativity

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Andrews. His research focuses on the formation and organization of markets and on processes of economization; empirical sites include online dating, lay-investing, organ transplantation and alternative economies. He has a PhD in management from Lancaster University, an MPhil in medieval Arabic thought from Oxford University, and a BA in theology from the University of Leeds. He has published in Accounting, Organization and Society, Business History, and The Sociological Review. In 2011 he was one of the winners of the inaugural AHRC BBC Radio 3 'New Generation Thinkers' scheme; his book 'I Spend Therefore I Am' was published in February 2014. Elephants can't gallop 2 'Elephants can't gallop': Performativity, knowledge and power in the market for lay-investing

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Section: Resultsmentioning

confidence: 99%

‘Elephants can't gallop’: performativity, knowledge and power in the market for lay-investing

Roscoe¹

2018

Marketing Performativity

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“…Aesthetics may have a role when investors evaluate a company's stocks as investment objects. Then, the investor aims at expressing him/herself and shows appreciation of the products and brands of the company (Aspara, 2009). However, in the case of mutual funds, the effect of the company is likely to be minimal.…”

Section: Financial Capability Of Investorsmentioning

confidence: 99%

Measuring the financial capability of investors

Pellinen¹,

Törmäkangas

Uusitalo

et al. 2011

International Journal of Bank Marketing

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Purpose -The purpose of this paper is to provide further understanding of the financial capability of mutual fund investors, and compare internet and branch office investors. It seeks to examine mutual fund investors' abilities and awareness of the terms and risks of mutual fund investments using a novel measurement instrument. Design/methodology/approach -Ability measurement techniques adapted from educational and psychological studies were applied in the paper. Empirical survey data were collected in Finland. Findings -There were differences between different types of investors in terms of financial knowledge. The channel used by the investors in making investments differentiated the more knowledgeable internet investors from the less knowledgeable branch office investors.Research limitations/implications -The subjects of the study are the clients of a mutual fund company. Future research could concentrate on examining the consequences of financial knowledge. One interesting question is how the consumers understand their personal financial capability and its role in their lives. Practical implications -The measures and indicators of financial capability are important evaluative instruments for banks and financial corporations as well as for the authorities involved in evaluating investors' financial behaviour. Originality/value -The ability measurement technique adapted from education and psychological research proved to be applicable in the field of financial capability measurement.

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“…Nevertheless, it may be that an investor’s investment interest will not only be influenced by his overall evaluation of the company’s product design, but also by how personally relevant that investor finds the company’s products or its product domain to be. The personal relevance of the company’s product domain refers to the degree to which the investor finds a certain domain—for instance, an activity, area of interest, idea, or ideal—that the company’s products represent to be personally relevant (Aspara, 2009; Aspara and Tikkanen, 2010a). For instance, if an investor finds “motoring” to be a personally relevant domain (or activity or area of interest), he is more likely to consider investing in companies that design and manufacture automobiles and/or tires.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Aesthetics of stock investments

Cited by 21 publications

References 98 publications

‘Elephants can't gallop’: performativity, knowledge and power in the market for lay-investing

‘Elephants can't gallop’: performativity, knowledge and power in the market for lay-investing

Measuring the financial capability of investors

The Influence of Product Design Evaluations on Investors’ Willingness to Invest in Companies: Theory and Experiment with Finnish Individual Investors

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