Affective Analysis and Visualization from Posted Text, Replies, and Images for Analysis of Buzz Factors

Abstract

In this study, we propose a method to visualize the factors that contribute to the buzz phenomenon triggered by Twitter posts. The analysis included tweets, images, and replies. Replies are after-the-fact responses posted in response to a posted tweet and therefore cannot be used to predict buzz phenomena. Therefore, they cannot be used to predict the buzz phenomena. In this study, the tweet body, images, and reply text were feature vectors, and an affective analysis model was constructed. Visualization of the relationship between the sensibility features output from this model and the number of RTs and likes (echo index), which represent the scale of the buzz, will be useful for analyzing the factors behind the popularity. Consequently, the subjective sensibility information with the most likes also tended to have a higher degree of similarity among the sensibility vectors.