Affective and Pleasurable Design

Helander, Martin G.; Khalid, Halimahtun M.

doi:10.1002/0470048204.ch21

Cited by 73 publications

(67 citation statements)

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“…like the concept of job satisfaction in a work context; e.g., Schleicher et al, 2004), joy, pleasure and fun (which appear to be used largely synonymously in the usability literature) represent emotions, which, in contrast, have a clear focus on the internal state of the user. Emotions are increasingly considered to be an important issue in consumer product design, as a rising number of publications have paid testimony to (e.g., Helander and Khalid, 2006;Norman, 2004a;Brave and Nass, 2003). For example, there is evidence that the emotional response to a product is more influential than cognitive components in determining consumer decision-making (Shiv and Fedorikhin, 1999).…”

Section: Subjective User Evaluations and Emotionsmentioning

confidence: 99%

The influence of prototype fidelity and aesthetics of design in usability tests: Effects on user behaviour, subjective evaluation and emotion

2009

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An empirical study examined the impact of prototype fidelity on user behaviour, subjective user evaluation and emotion. The independent factors of prototype fidelity (paper prototype, computer prototype, fully operational appliance) and aesthetics of design (high vs. moderate) were varied in a betweensubjects design. The 60 participants of the experiment were asked to complete two typical tasks of mobile phone usage: sending a text message and suppressing a phone number. Both performance data and a number of subjective measures were recorded. The results suggested that task completion time may be overestimated when a computer prototype is being used. Furthermore, users appeared to compensate for deficiencies in aesthetic design by overrating the aesthetic qualities of reduced fidelity prototypes. Finally, user emotions were more positively affected by the operation of the more attractive mobile phone than by the less appealing one.

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Section: Subjective User Evaluations and Emotionsmentioning

confidence: 99%

The influence of prototype fidelity and aesthetics of design in usability tests: Effects on user behaviour, subjective evaluation and emotion

2009

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“…The reduction of this discrepancy is a challenge for designers (Khalid & Helander, 2006). One way to narrow the gap between designers and customers is to adopt a user-centered approach (Helander & Khalid, 2005). Designers need to identify and study the needs and affection of users as well as the latest design trends (Hsu et al, 2000).…”

Section: Discussionmentioning

confidence: 99%

“…In reality, subjective impressions are difficult to translate into verbal descriptions, and affective needs are relatively short-lasting emotional states and tend to be imprecise and ambiguous (Helander & Khalid, 2005). Regarding the conceptual model of the product, Krippendorff (1995) argued that the designers' objectified meaning is built into the product and is not presumed to be the same as the product's meaning in the user's eyes.…”

Section: Introductionmentioning

confidence: 99%

Incorporating affective customer needs for luxuriousness into product design attributes

Bahn

Lee

Nam

et al. 2009

Hum Ftrs & Erg Mfg Svc

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In a highly competitive market, customers' product affection is a critical factor to product success. However, understanding customers' affective needs is difficult to grasp; product design practitioners often misunderstand what customers really want. In this study we report our experience in developing and using an affective design framework that identified critical affective features customers have on products and are systematically incorporated into product design attributes. To identify key affective features such as luxuriousness, we utilized the Kansei engineering methodology. This approach consists of three steps: (1) selecting related affective features and product design attributes through a comprehensive literature survey, expert panel opinion, and focus group interviews; (2) conducting evaluation experiments; and (3) developing Kansei models using multivariate statistical analysis and analyzing critical product design attributes. To demonstrate applicability of the proposed affective design framework, 30 customers and 30 product design practitioners participated in an evaluation experiment for car crash pads, and 44 customers and 20 designers participated in an evaluation experiment for two interior room products (wallpapers and flooring materials). The evaluation experiments were conducted via systematically developed questionnaires consisting of a 7-point semantic differential scale and a 100-point magnitude estimation scale. The results of the experiments were analyzed using principal component regression and quantification theory type I method. Using the analyzed survey data, the relationship between luxuriousness and related affective features and product design attributes were identified. This relationship indicated that there was a significant difference in the perception of luxuriousness between customers and designers. Consequently, it is expected that the results of this study could provide a foundation for developing affective products. C 2009 Wiley Periodicals, Inc.

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“…The study of signs and the way they operate on a phenomenological level in HTI may additionally be applied toergonomics, user experience (UX) and emotional usability [7,8,9,10,11,12]. Additionally, approaches such as crosscultural interaction research, as well as designing for life and life-based design [13,14,15,16] may be included in this scope.This demonstrates HTI design as being a complex and multidisciplinary field, which in itself possesses numerous combinations of signs and sign systems (inter-disciplinary languages). Along with defining the role of semiotics in HTI comes the necessity to reconsider some foundational issues in semiotic thinking.…”

Section: Introductionmentioning

confidence: 99%

Symbolic Interactions:towards a Cognitive Scientific Theory of Meaning in Human Technology Interaction

Saariluoma¹,

Rousi²

2015

JAH

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Information technology has perpetuated the role of symbolism in everyday life practice, through its reliance on sign systems for its creation and operation. Increasingly attention has been placed on applying semiotic techniques to analyze user interface design and usability. Surprisingly, although the move towards symbolic interaction has been one of the most striking components of the digital shift, it has proven difficult to build bridges between semiotics and HTI-design thinking. In this article we argue that the problems in linking semiotic analysis of human technology interaction with modern HTIdesign paradigms such as usability or user experience arise from a theoretical gap between the paradigms of semiotics, human cognition and thinking -technological psychosemiotics. Consequently, it is necessary to reformulate principal insights of semiotics such as the triangle of reference, by replacing the intuitive concept of thought, with modern philosophical and psychological concepts of human thinking. This allows the unification of usability research based on cognitive research with the analysis of signs in modern semiotics. It is possible to unify the conceptual analysis of signification and semiosis with conceptual and empirical work typical to modern human technology interaction research and design, thus making semiotics an essential tool within the swiftly developing paradigms of interaction design.

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Affective and Pleasurable Design

Cited by 73 publications

References 0 publications

The influence of prototype fidelity and aesthetics of design in usability tests: Effects on user behaviour, subjective evaluation and emotion

The influence of prototype fidelity and aesthetics of design in usability tests: Effects on user behaviour, subjective evaluation and emotion

Incorporating affective customer needs for luxuriousness into product design attributes

Symbolic Interactions:towards a Cognitive Scientific Theory of Meaning in Human Technology Interaction

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