“…Perceived similarity can be based on social and economic status, other background factors, or shared attitudes (Lazarsfeld & Merton, ; McPherson, Smith‐Lovin, & Cook, ). Social media, in particular, offers many possibilities for social networking on the basis of similarity (Kang & Chung, ; Oksanen, Hawdon, & Räsänen, ), and online social networks often form around attitudinal or affective homogeneity (see Robles, Velez, De Marco, Rodriguez, & Gomez, ; Zollo et al, ).…”