Affective Influences on Energy-Related Decisions and Behaviors

Brosch, Tobias; Patel, Martin Kumar; Sander, David

doi:10.3389/fenrg.2014.00011

Cited by 57 publications

(53 citation statements)

References 51 publications

(58 reference statements)

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“…In the context of energy efficiency social marketing, Brosch, Patel and Sander, (2014) identify that emotions, such as pride, or fear of loss of control or comfort, are important influences on energy-related decisions and behaviours.…”

Section: Working Memorymentioning

confidence: 99%

Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

Gordon¹,

Ciorciari

Laer

2018

EJM

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Purpose This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages of narrative transportation are ordered temporally. Permanent repository linkDesign/methodology/approach Consumers took part in an EEG experiment during which they were shown four different narrative videos to identify brain response during specific video segments. FindingsThe study found that during the opening segment of the videos, attention, working memory, and emotion were high before attenuating with some introspection at the end of this segment. During the story segment of the videos attention, working memory, and emotion were also high, with attention decreasing later on but working memory, emotion, and imagination being evident. Consumer responses to each of the four videos differed. Practical implicationsThe study suggests that narratives can be a useful approach in energy efficiency social marketing. Specifically, marketers should attempt to gain focused attention and invoke emotional responses, working memory, and imagination to help consumers become narratively transported. The fit between story object and story-receiver should also be considered when creating consumer narratives. Social implicationsPolicy makers, and organisations who wish to promote pro-social behaviours such as using energy efficiently, or eating healthily should consider using narratives.Originality/value This research contributes to theory by identifying brain response relating to attention, working memory, emotion, and imagination during specific stages of narrative transportation. The study considers the role of attention, emotion, working memory, and imagination during reception of stories with different objects, and how these may relate to consumers' narrative transportation.

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Section: Working Memorymentioning

confidence: 99%

Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

Gordon¹,

Ciorciari

Laer

2018

EJM

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“…() argued that individuals’ may feel guilty and could be motivated to display appropriate energy‐conservation intentions when they realize that their activities are a threat to the environment. Again, it had been established that negative emotion is the strongest predictor and is found to have a positive influence on intentions to conserve energy/electricity (Brosch et al ., ; Chen et al ., ). Similarly, positive emotion is negatively connected with electricity‐saving behaviour (Wang et al ., ).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Towards sustainable consumption: Predicting the impact of social‐psychological factors on energy conservation intentions in Northern Cyprus

Ansu‐Mensah

Bein

2019

Natural Resources Forum

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The incessant demand and consumption of energy services among individuals’ is increasing throughout the world. Individuals’ electricity consumption in Northern Cyprus has risen considerably. However, the demand for electrical energy services on the island is heavily reliant on imported fossil fuels. Burning fossil fuels has adverse effects on its environment. Therefore, sustainable energy consumption is required and individuals are targeted for energy conservation to reduce electricity consumption. Against this background, using the Structural Equation Modeling approach, this research incorporates social‐psychological factors; personal norms, positive and negative emotions into the theory of planned behaviour (TPB) model to assess the relationships among the variables, explain their impact on consumers’ electricity conservation intentions and enhance the explanatory power of the model. Data was conveniently obtained from a quantitative sample of 400 electricity consumers. The results indicate that negative emotions have the strongest significant influence on intentions, but personal norms have the least effect on intentions to save electricity. Furthermore, the study revealed that our expanded TPB model can provide improved explanatory power more than the original TPB. Policy implications, limitations and future research are discussed.

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“…Brosch et al [27] declare that a successful energy transition depends not only on the development of new energy technologies but also on the changes in the patterns of individual energy-related decisions and the behaviours resulting in substantial reductions of energy demand. Across scientific disciplines most theoretical approaches that try to understand energy-related decisions and behaviours focus mainly on cognitive processes, such as computations of utility (typically economic), the impact Sustainability 2018, 10, 162 4 of 21 of cognitive heuristics, or the role of individual beliefs.…”

Section: The Importance Of Energy Saving In Householdsmentioning

confidence: 99%

The Impact of Socio-Economic Indicators on Sustainable Consumption of Domestic Electricity in Lithuania

2018

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Lithuania is one of the EU Member States, where the rate of energy consumption is comparatively low but consumption of electricity has been gradually increasing over the last few years. Despite this trend, households in only three EU Member States consume less electricity than Lithuanian households. The purpose of this research is to analyse the impact of socio-economic factors on the domestic electricity consumption in Lithuania, i.e., to establish whether electricity consumption is determined by socio-economic conditions or population's awareness to save energy. Cointegration analysis, causality test and error-correction model were used for the analysis. The results reveal that there is a long run equilibrium relationship between residential electricity consumption per capita and GDP at current prices as well as the ratio of the registered unemployed to the working-age population. In consequence, the results of the research propose that improvement of living standards for Lithuanian community calls for the necessity to pay particular attention to the promotion of sustainable electricity consumption by providing consumers with appropriate information and feedback in order to seek new energy-related consumption practices.

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Affective Influences on Energy-Related Decisions and Behaviors

Cited by 57 publications

References 51 publications

Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

Towards sustainable consumption: Predicting the impact of social‐psychological factors on energy conservation intentions in Northern Cyprus

The Impact of Socio-Economic Indicators on Sustainable Consumption of Domestic Electricity in Lithuania

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