Perceptual similarity was examined in a remote culture (Himba) and compared to that of Western observers. Similarity was assessed in a relative size judgement task and in an odd-one-out detection task. Th us, we examined the eff ects of culture on what might be considered low-level visual abilities. For both tasks, we found that performance was aff ected by stimuli that were culturally relevant to the tasks. In Experiment 1, we showed that the use of cow stimuli instead of the standard circles increased illusory strength for the Himba. In Experiment 2, only the Himba showed more accurate detection based on category diff erences in the displays. It is argued that that Categorical Perception in Experiment 2, based on its presumed Whorfi an origins, was the more reliable procedure for examining the eff ects of culture on perception.Similarity is an inherently unspecifi ed notion with an infi nity of ways that two objects may be decided to be similar (Goodman, 1972). Hence, we should not be surprised that diff erent experiences, whether in the same or diff erent cultures, promote similarity in diff erent ways. Here we examine perceptual similarity in a remote culture and compare performance to the same stimuli by observers from our Western culture. We examine similarity in a size judgement task and in an odd-one-out detection task. Th us, we are examining what might be considered low-level visual abilities. Yet, we shall show that the experience of the remote tribe allows both of these tasks to be dealt with diff erently from Western observers. In so doing, we return to an old debate made important in the New Look movement in psychology (Bruner and Goodman, 1947) that basic perceptual processes can be infl uenced by our value systems. A