Shape recognition and retrieval is a complex task on non-rigid objects and it can be effectively performed by using a set of compact shape descriptors. This paper presents a new technique for generating normalised contour points from shape silhouettes, which involves the identification of object contour from images and subsequently the object area normalisation (OAN) method is used to partition the object into equal part area segments with respect to shape centroid. Later, these contour points are used to derive six descriptors such as compact centroid distance (CCD), central angle (ANG), normalized points distance (NPD), centroid distance ratio (CDR), angular pattern descriptor (APD) and multi-triangle area representation (MTAR). These descriptors are a 1D shape feature vector which preserve contour and region information of the shapes. The performance of the proposed descriptors is evaluated on MPEG-7 Part-A, Part-B and multi-view curve dataset images. The present experiments are aimed to check proposed shape descriptor's robustness to affine invariance property and image retrieval performance. Comparative study has also been carried out for evaluating our approach with other state of the art approaches. The results show that image retrieval rate in OAN approach performs significantly better than that in other existing shape descriptors. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.