The effect of identity, as socially constructed by race and gender, on social policies has been widely examined in policy analysis. Policy analysis would be improved by a wider discussion that includes the influence of social-psychological constructs on social provision. We fill this gap by drawing on the theory of the "belief in a just world" and link this theory to attitudes toward the support of controversial government programs. We argue that this theory is a critical antecedent to the previous research on social construction. We hypothesize that citizens who perceive that the world is just and that opportunities are equal between groups are much less likely to favor government interventions altering market outcomes. We find that after controlling for race, sex, and political ideology, respondents who believe that luck is the primary determinant of success (low belief in a just world) are more supportive of preferential hiring programs for African Americans and women.The development of social policy is, at its foundations, an expression of beliefs about who and why people deserve help. Citizens and policymakers have long debated who is deserving and undeserving, with these debates occasionally spilling over into violent acts or repressive policies. Skocpol argues that debates over who is deserving "run like fault lines through the entire history of American social provision" (1995, p. 149). However, most scholars treat desert as peripheral to the design and development of social policy. In this paper, we fill this gap by clarifying the role of deservingness 1 and illustrating the importance of desert in policymaking. We develop a theoretical model that explains how notions of deservingness are reflected in people's beliefs about justice. In turn, these shape attitudes toward programs designed to benefit groups, which ultimately are reflected in the design, implementation, and administration of U.S. policies.