Affordable Housing Solutions: Affordable Housing Providers’ Perspective

Private Rental Target Markets: A Comprehensive Spectrum

“…Affordability renters were named based on the common requirement of the group for private affordable rental housing. Similar to the characteristics identified by Susilawati and Armitage (2010) The real estate companies who are serving affordability renters understood the need of this target market for low-rent housing. The executives described how strategies that enable them to minimize rental rate appreciation and maintain fiscal responsibility are prioritized.…”

“…It is widely accepted that housing is affordable if it costs less than 30% of the household gross income (Canadian Mortgage and Housing Corporation, 2018;Linneman and Megbolugbe, 1992;Miles, Berens, and Weiss, 2000;Susilawati and Armitage, 2010). Affordability issues have been negatively correlated with age, education, and capital but positively correlated with illness and debt (Eichholtz and Lindenthal, 2014;Statistics Canada, 2015).…”

“…Each interview was recorded and subsequently transcribed verbatim for analysis. As with other real estate research (Susilawati and Armitage, 2010), the executives were selected because they have a complete understanding of the business and strategic objectives (Cardon et al, 2005;Pryor et al, 2019) and are considered to be the most reliable informant compared to other employees (Phillips, 1981). While there is no requirement for sample size in qualitative research (Richards and Morse, 2013), many qualitative scholars have recommended 12 research interviews as a minimum (Braun and Clarke, 2021;Fugard and Potts, 2014;Guest, Bunce, and Johnson, 2006).…”

“…Crisis accommodation, and boarding and public housings are designed to serve those with low, inconsistent, or subsidized incomes (Susilawati and Armitage, 2010). However, demand far exceeds supply, which results in the private rental market serving the majority of individuals requiring such housing.…”

“…Given the various tenures and sub-markets (Badcock and Beer, 2000), it is problematic to consider renters as a homogeneous target market. Accordingly, research on the rental spectrum is limited to the various taxonomies of affordable rental housing target groups (Susilawati and Armitage, 2010) and the differences between short-and long-term renters (Pawson, Hulse, and Morris, 2017;Stone et al, 2013;Wulff, 1997;Wulff and Maher, 1998). While some research on millennial renters (Belsky and Belsky, 2013;Xu et al, 2015) and low-or middle-income working families (Kemp, 2011;Morris, 2013;Turner et al, 2007) exists, there is little attempt to integrate these research streams.…”