“…Howell and Hill, 2009; Hwang and Lyu, 2015; Nicolao et al, 2009; Van Boven and Gilovich, 2003). Flow theory (Csikszentmihályi, 1988, 2000) explains this phenomenon, suggesting that an experience in which individuals act with a sense of control, concentration, and deep involvement provides enjoyment, leading to happiness. Accordingly, positive emotions evolving from tourism experience enhance tourists’ sense of well-being and their overall happiness (Gilbert and Abdullah, 2004; Hosany, 2012; Sirgy et al, 2011).…”