Africa rising in an emerging world: an international marketing perspective

Amankwah‐Amoah, Joseph; Boso, Nathaniel; Debrah, Yaw A.

doi:10.1108/imr-02-2017-0030

Cited by 54 publications

(60 citation statements)

References 49 publications

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“…Our results provide important evidence in response to various scholars who demanded for the testing and validation of existing marketing (Arnould, Price & Moisio, 2006) and 28 international business theories (Cuervo-Cazurra, 2016;Michailova, 2011;Teagarden, Von Glinow & Mellahi, 2017) in different contexts, especially in the context of Africa (AmankwahAmoah, Boso, & Debrah, 2017;Anakwe, 2002;Kamoche, Debrah, Horwitz, & Muuka, 2004;Kamoche et al, 2012). This is the first study testing the application of the self-selection theory in the context of Africa.…”

Section: Implications To Theorysupporting

confidence: 64%

“…However, the applicability of this theory in environments characterised by high corruption can be questioned. Various scholars have been increasingly highlighting the importance of testing the validity of existing marketing 9 (Amankwah-Amoah, Boso, & Debrah, 2017;Arnould, Price & Moisio, 2006) and international business theories (Michailova, 2011;Teagarden et al, 2017) Boso, & Debrah, 2017;Anakwe, 2002;Angwin, Mellahi, Gomes, & Peter, 2016;Gomes, Mellahi, Angwin, & Peter, 2012;Kamoche, Debrah, Horwitz, & Muuka, 2004;Kamoche et al, 2012).…”

Section: Limitations Of the Self-selection Theory In High Corruption mentioning

confidence: 99%

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Testing the self-selection theory in high corruption environments: evidence from African SMEs

Gomes

Vendrell‐Herrero

Mellahi

et al. 2018

IMR

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This article is c Emerald Group Publishing and permission has been granted for this version to appear here (http://dro.dur.ac.uk/23861/). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Purpose: Whilst substantial evidence from low corruption, developed market environments supports the view that more productive firms are more likely to export, there has been little research into analysing the link between productivity and exports in high corruption, developing market environments. The purpose of this paper is twofold. First, to test the premise of selfselection theory whether the association between productivity and export is maintained in high corruption environments, and second to identify other variables explaining export activity in high corruption contexts, including cluster networks and firms' competences.Design/methodology/approach: The authors draw on the World Bank Enterprise survey to undertake a cross-section analysis including 1,233 SMEs located in nine African countries. The advantage of this database is that it contains information about the level of perceived corruption at firm-level. Logistic regressions are performed for the full sample and for subsamples of firms in high and low corruption environments.Findings: The findings demonstrate that the self-selection theory only applies to low corruption environments, whereas in high corruption environments, alternative factors such as cluster networks and outward looking competences, exert a stronger influence on the exporting activity of African SMEs. Research implications/limitations:This research contributes to theory as it provides evidence that contradicts the validity of self-selection theory in high corruption environments. Our findings would benefit from further longitudinal investigation. Practical implications:African SMEs need to consider cluster networks and outward looking competences as important strategic factors that might enhance their international competitiveness.Originality/value: Our criticism of the self-selection theory is distinctive in the literature and has important implications for future research. We show that the contextualisation of existing 2 theories matters and this opens a research avenue for further more sensitive contextualisation of existing theories in developing economies.

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Section: Implications To Theorysupporting

confidence: 64%

Section: Limitations Of the Self-selection Theory In High Corruption mentioning

confidence: 99%

Testing the self-selection theory in high corruption environments: evidence from African SMEs

Gomes

Vendrell‐Herrero

Mellahi

et al. 2018

IMR

View full text Add to dashboard Cite

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“…In recent years, it has become apparent that the transition to low‐carbon energy systems in Africa and elsewhere in the developing world is partially predicated on the widespread diffusion of renewable energy technologies such as solar PV and wind turbines (Amankwah‐Amoah, ; Amankwah‐Amoah et al, ; Szabó, Bódis, Huld, & Moner‐Girona, ; see also Mignon & Bergek, ). A widely noted development is the adoption of solar technology and solar PV.…”

Section: Technology Diffusion Innovations and Scaling‐up In Sub‐sahmentioning

confidence: 99%

“…In spite of the doom and gloom often associated with Africa, there are emerging new phenomena and technological revolutions that still remain underexplored (Amankwah‐Amoah, ; Amankwah‐Amoah, Boso, & Debrah, ; Versi, ). Anecdotal evidence suggests that the spread of mobile phones coupled with the declining cost of communications has ushered in a new era of innovation (Asongu, ; The Economist, ).…”

Section: Introductionmentioning

confidence: 99%

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Technological revolution, sustainability, and development in Africa: Overview, emerging issues, and challenges

Amankwah‐Amoah

2019

Sustainable Development

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The paper examines the silent technological revolution in sub‐Saharan Africa focusing on emerging issues and challenges. In view of the centrality of technology diffusion in fostering local innovations and economic development in developing countries, it is surprising that our understanding of the challenges and opportunities in scaling‐up technologies remains limited. This paper capitalises on the ongoing silent technological revolution in sub‐Saharan Africa to present an overview of how new technologies have been adopted and utilised to achieve sustainability. The study identified a host of factors such as weak regulatory enforcement systems, lack of financial credit availability, and limited banking services, which have created conditions for technological innovations such as mobile phone‐based banking, mPedigree, “cardiopad,” and M‐PEPEA to emerge. The public policy implications and directions for future research are identified and examined.

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Internationalization and corporate sustainability expenditure: The role of institutional support and foreign knowledge acquisition

Frimpong

2023

Bus Strat Dev

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This study extends the literature on international business and sustainability by examining the impact of internationalization on corporate sustainability expenditures, and the conditions under which this relationship is enhanced or attenuated. Based on insights from institutional and firm resource theories, we examine the moderating effects of institutional support and foreign knowledge acquisition capability on the hypothesized relationship. Survey data were collected from 260 small and medium‐sized enterprises (SMEs) in Ghana, a developing sub‐Saharan African country, and analyzed using ordinary least squares (OLS) regression. The results indicate that increased internationalization levels are positively and significantly linked to corporate sustainability expenditure. In addition, the results of the moderation analyses reveal that the positive effect of internationalization on sustainability expenditure is stronger at high levels of institutional support for firms with high foreign knowledge acquisition capability. This study offers new perspectives and directions for improving SMEs' internationalization and sustainability practices through an integrated strategy that enhances the quality of domestic institutional environments by policymakers, augmented by managers' proactive efforts to develop their firms' foreign market learning capabilities. The limitations of this study and their implications for further research are discussed.

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Africa rising in an emerging world: an international marketing perspective

Cited by 54 publications

References 49 publications

Testing the self-selection theory in high corruption environments: evidence from African SMEs

Testing the self-selection theory in high corruption environments: evidence from African SMEs

Technological revolution, sustainability, and development in Africa: Overview, emerging issues, and challenges

Internationalization and corporate sustainability expenditure: The role of institutional support and foreign knowledge acquisition

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