African Linguistic Images for Cross-Cultural Communication

Abstract

Cross-cultural communication takes place when message is transmitted from a person from one culture to another person from a different culture; however, communication scholars estimate that two-thirds of communications are influenced by the culture of the communication. Based on this, this paper explored socio-cultural relationships as they influence the management of communication patterns Africa. With special focus on African linguistic images, the paper analyzed the relationships between African linguistic images and the communicative powers of language, graphic systems, and the written word. Language is a means which human beings have devised for communicating ideas, feelings, emotions, desires, etc, through complex vocal or written symbols; hence, images play a central role in the complex communications that both link and separate communities and institutions.