“…Whatever it is, we hear this, from fine, principled, and learned scholars, in reference to two‐faced black market quacks whose story begins and ends with wanting your money: ‘we should seek to understand their methods, track their evolution, and communicate their characteristics to our patrons’ (Berger & Cirasella, 2015), ‘We need [to] … prevent scientists from sending work to places that will not identify flaws or truly contribute to the scholarly literature’, [we're] ‘not saying there aren't sketchy journals and publishers. Of course there are’ (Crawford, 2014a), ‘there are undoubtedly publishers … that have dubious business and peer review practices … in some cases the evidence of deception is pretty strong’ (Yeates, 2017).…”