“…In a qualitative study conducted in Scotland, Backett-Milburn, Parry, and Mauthner (2000) were surprised to find that only a minority of the women in their study, aged 40 to 55 years, mentioned osteoporosis without prompting, and when they did so there was little interest in osteoporosis as a health concern (Backett-Milburn et al, 2000). Similar findings were indicated by Meadows and colleagues in Canada (Meadows, Mrkonjic, & Lagendyk, 2005;Meadows, Mrkonjic, Petersen, & Lagendyk, 2004), and Reventlow and Bang (2006) in Denmark, where women's views of osteoporosis were found to be influenced by stereotypes of aging and inevitable bodily decay.…”