This paper aims to conduct an in-depth study on the effective application of virtual reality technology in TV program production. To begin, construct the three-dimensional animation system’s overall structure, determine the animation system’s user interface, and establish the three-dimensional animation system for TV program production. Second, software like YOLOv3 and ResNet-50 network is used for identification and facial recognition. Then, the pixel cross-support window is built using the adaptive stereo matching method. The adaptive filter window is built using the horizontal expansion of the cross-support window. For the successful application of virtual reality technology in TV program creation, the aggregation is completed by regional filtering, and the final parallax image is obtained by parallax selection and parallax optimization. This technology has the ability to improve the visual effect and quality of TV programs, increase the amount of information in programs’ content, and shorten the production cycle of the program in the context of the gradual development of science and technology and the new technology period. In comparison to other approaches, simulation experiments demonstrate that the proposed method has the potential to increase the quality and attractiveness of TV programs and meet the psychological demand of viewers.