Cultural ecosystem services (CES) play a pivotal role in local natural conservation and management; however, they frequently remain overlooked by policymakers due to challenges in their definition and quantification. These services are particularly relevant to Asia's indigenous populations. Shangyong and Mengla, two tropical forest reserves in the Xishuangbanna region of Yunnan province, China, were selected for an in‐depth study of CES in this area. Through village interviews and questionnaire surveys, the varieties of CES and their significance were identified and catalogued. Subsequently, the distributions of different CES types were mapped and modelled based on environmental drivers and hotspots. A conservation priority indicator was then formulated to identify the most critical CES necessitating conservation, as these are susceptible to human disturbances in the absence of protected nature reserves. Our findings indicated that the most commonly recognised CES included wildlife, leisure and recreational, folk and custom, and sense of place and identity. Benefits derived from leisure and recreational, and wildlife CES were predominantly safeguarded by nature reserves. In contrast, folk and custom CES and spiritual and religious CES were less reliant on these reserves due to intrinsic community‐based protection. Consequently, while the two tropical forest reserves in Xishuangbanna offer a range of CES, there is a need for differentiated management strategies to foster local support for conservation management decision‐making. The inherent conservation initiatives for spiritual and religious CES and folk and custom CES should be leveraged by incorporating or co‐managing these sacred sites within our protected area system. Conversely, CES with a higher conservation priority index, such as leisure and recreational CES and wildlife CES, require government‐led conservation to safeguard the cultural well‐being of local communities. In conclusion, incorporating CES into nature reserve management strategies is crucial across various conservation contexts.