“…Participants in these workshops, who are mostly in their twenties, aim to foster skills for diverse usage while also enjoying enacting themselves in new ways through workshop exercises in correspondence to images of marketdriven morality. Elsewhere, I have elaborated on the image of the ideal person heralded in these workshops, who displays imagined virtues of individual autonomy, emotionality, and sincerity (Hizi, 2021a(Hizi, , 2021b. I have demonstrated how instructors and participants index these qualities in workshops as socially advanced virtues, antagonistic to widespread norms that involve rigid hierarchies, saving face, interdependence, and social connections.…”