Age and Gender Differences in Mobile Game Acceptance Amongst Older Adults

Yu, Rita W. L.; Chan, Alan H. S.; Ko, T. H.

doi:10.1007/978-3-031-05581-2_44

Cited by 1 publication

(2 citation statements)

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“…Gender may be the most obvious demographic component to reveal behind the mechanisms of the mobile gaming behavior investigated by past research (Gómez-Gonzalvo et al , 2020; Hu and Liu, 2010; Homer et al , 2012; Yu et al , 2022). Moreover, the study discovered gender difference varies the structural relationship among enjoyment, perceived attractiveness and economic value with gamer satisfaction among gen Z players.…”

Section: Discussion and Theoretical And Practical Implicationsmentioning

confidence: 99%

“…Homer et al (2012) validate that boys spend more time than girls, among preadolescents, besides, mobile game or app preferences varies with gender. Yu et al (2022) stand out that gender moderates mobile game acceptance and discover that older female players are more embraced social interaction compared to older males. The mentioned studies demonstrate that gender difference should be explicit in mobile gaming behavior, thus, the structural relationship of gamer satisfaction-loyalty-intention may be differed by players' gender.…”

Section: Gender Difference In Mobile Gamingmentioning

confidence: 99%

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Turkish gen Z players’ in-game purchase intention: does gender difference matter?

Akın

2023

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Purpose This study aims to illuminate Turkish gen Z players’ intention to make in-game purchases based on stimulus–organism–response (SOR) model and uncover the distinctive role of gender. Design/methodology/approach Six hundred and ninety-six young players were included in the research who are aged 12 to 29 in Istanbul, Türkiye. Measurement validity was checked via principal component and confirmatory factor analysis. Structural model testing, mediation and multigroup analysis were conducted to test relationships among latent constructs. Findings The study revealed enjoyment, perceived attractiveness and economic value were positively associated with gamer satisfaction, though connectedness was not. In addition, gamer satisfaction positively affected loyalty and loyalty predicted in-game purchase intention. On the other hand, the magnitude of enjoyment-gamer satisfaction path was greater in female players than in males. However, the effect sizes of perceived attractiveness and economic value on gamer satisfaction were larger in males than in females. Research limitations/implications The research focuses on freemium game context, the sample of Istanbul province in Turkey, and gen Z (12 to 29) players constituting the limitations. Practical implications Mobile game producers should consider that enjoyment is more substantial for female players to increase in-game revenue. Hence, perceived attractiveness and economic value may be improved for male players. They could also balance the gaming experience by providing social connectivity and isolation. Originality/value It is the initial attempt to unveil Turkish young mobile players’ behavioral tendency toward paid in-game extensions. On the other hand, gender difference is a salient matter unnoticed by other investigations that the strength of stimulus varies from players’ gender discovered by the research.

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