The purpose of the present study is to identify the extent to which the family influences the development features of the child and to delineate his normative development in the preschool years. The conventional boundaries of the child's normative development are determined by the family and sociocultural and socio-psychological background. Viewed in the context of a kindergarten, normative development is considered to be the child's optimal state for its full-fledged adaptation to the conditions of a preschool institution and acquisition of the educational program. When rendering psychological and pedagogical support to the parents, pupils and teachers of the kindergartens of Yekaterinburg, it has been revealed that it is possible to classify families in terms of their perception of a child's development. Those are socially adaptive families, families expecting too much from a preschool child, and families with the indifferent attitude to the peculiarities of the child's development. The children of the last two family groups often encounter psychophysical health problems, difficulties in communicating with peers and adults, various behavioral disorders and personality development challenges. Such families need psychologicalpedagogical support in raising the parental psychological culture to optimize their liaison with the child.Lectures, seminars and trainings as well as individual and group consultations and discussions can be ultimately useful to them. Kindergarten teachers assume that the child's normative development is promoted by a "normative" family. In this, active, friendly and supportive parents are interested in the development of their child, while understanding the particulars of the child's age and personality.