Age or generation? Understanding behaviour differences

McKercher, Bob

doi:10.1016/j.annals.2023.103656

Cited by 5 publications

(4 citation statements)

References 70 publications

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“…For hypothesis H1, we found that word of mouth is a key factor that equally influences both Generation Z and Generation Y in their choice of local food. This may be due to a few reasons: On one hand, it is closely related to the environments in which both generations have been raised, as they grew up with the internet and are reliant on social media, making decisions based on reviews 76 , 77 . On the other hand, Generation Y might feel external pressures, particularly from social media influencers and friends, which can influence their purchasing behaviors.…”

Section: Discussionmentioning

confidence: 99%

“…In the consumer environment, generational identity significantly influences purchasing patterns and shopping behavior 10 . 76 adds that because they possess a collective personality and share similar life paths, they tend to share a wide range of values and characteristics. Therefore, Gen Y and Gen Z have different shopping and purchasing goals.…”

Section: Conclusion Discussion and Management Implicationsmentioning

confidence: 99%

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Divergence and convergence: a cross-generational study on local food consumption

Chen,

Xu,

Tang

et al. 2024

Sci Rep

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In the context of the expanding local food market, grasping the evolutionary trajectory of consumer purchasing behavior is crucial for understanding market dynamics. This study adopts a cross-generational perspective to delve into and elucidate the similarities and differences in local food consumption behaviors between Gen Z and Gen Y. Through the analysis of online survey data from 251 individuals of Gen Z and 319 of Gen Y and utilizing the Theory of Planned Behavior as a theoretical framework, and the study identifies eight key variables. The findings reveal that while Gen Z and Gen Y exhibit a range of common characteristics in their choice of local food,including attention to word of mouth, health consciousness, subjective norms, perceived behavioral control, and attitude.there is a significant divergence in their motivating factors for purchasing. Specifically, convenience is the primary driver for Gen Z when selecting local food; conversely, price is the decisive factor in the decision-making process of Gen Y. By unveiling these significant differences and similarities, the research offers significant understanding beneficial to the food sector, particularly in formulating market strategies targeted at different generations.

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Section: Discussionmentioning

confidence: 99%

Section: Conclusion Discussion and Management Implicationsmentioning

confidence: 99%

Divergence and convergence: a cross-generational study on local food consumption

Chen,

Xu,

Tang

et al. 2024

Sci Rep

View full text Add to dashboard Cite

show abstract

“…In the professional work setting, baby boomers tend to exhibit behaviours and attitudes that allude to their optimism, willingness to work in teams and acknowledge the input and effort made by their fellow team members (Van Rossem, 2021), while maintaining excellent relations with the management structure (Gupta, 2019). This leads to observed high levels of self-reliance, diligence, and work centrality when compared to their younger peers (McKercher, 2023). On the other hand, researchers draw some generalizations that this generation tends to be more technologically challenged and prone to solitary working spaces or working in a private office (Rudolph & Zacher, 2022).…”

Section: The Diverse Multigenerational Landscape In the Workplacementioning

confidence: 99%

“…While lack of money may cause this generation to become less motivated, money itself is not the primary incentive for them (Kuyken & Costanza, 2024). In addition, compared to boomers, this generation has a reduced work centrality (McKercher, 2023). Considering all of that, this generation is frequently perceived as being cynical, independent, pessimistic, impatient, and swiftly ready to criticize (Van Rossem, 2021).…”

Section: The Diverse Multigenerational Landscape In the Workplacementioning

confidence: 99%