“…However, whether familiar or novel stimuli elicit larger amplitude Nc responses has been inconsistent across studies of infants and young children. Some studies report that novel stimuli elicit a larger negative amplitude Nc response than familiar stimuli (Carver et al, 2003; Czernochowski, Mecklinger, & Johansson, 2009; Dawson, Carver, Meltzoff, Panagiodies, McPartland, & Webb, 2002; Riggins, Rollins, & Graham, 2013), whereas other studies report that familiar stimuli elicit a larger negative amplitude Nc response than novel stimuli (de Haan & Nelson, 1997; 1999; Marshall, Drummey, Fox, & Newcombe, 2002; Riggins, Miller, Bauer, Georgieff, & Nelson, 2009). Due to these inconsistencies, Richards and Reynolds (2005) hypothesized that Nc amplitude “may be greater to the stimulus that elicits the greatest attentional response regardless of novelty versus familiarity or frequency of presentation (p. 612).” A recent study that assessed how visual preference, attention, and stimulus novelty influenced the Nc amplitude in infants supports this hypothesis (Reynolds, Courage, & Richards, 2010).…”