“…It has been demonstrated as pivotal in the specific case of industrial action in relation to performers, their union and employers (Dean, ) and is also applicable to the other ‘prongs’. Employers persistently demonstrate economically irrational discrimination in relation to gender and age (Aaltio et al ., ; Riach and Rich, ). For example a gender ideology‐aware historical–institutionalist perspective might explain why, although mixed‐gender executive boards have been associated with more profitable outcomes (Davies, ), there has been no concerted corporate rush to change established patterns.…”