Ageism is the one form of social prejudice that people from all social backgrounds have to deal with. We live in a world where youth is valued over old age and where old people are often mistreated and negatively stereotyped. Major social institutions are largely behind these negative attitudes toward the elderly, particularly the mass media. The current study examined people's attitudes and feelings about the elderly and about growing old. Survey data were collected on 154 respondents living in Southern California. Respondents provided information on their feelings and attitudes about the elderly and about how society views and treats the elderly. Respondents also provided information about their feelings, attitudes, and fears about growing old themselves. The data revealed that there is a general sense of ambivalence about the elderly and about growing old. Although the findings were mixed, young people appear to have more negative feelings in general and there appears to be a greater concern among women about growing old. Native Americans and Middle Eastern respondents had the most favorable views about the elderly. The findings of the study support the position that ageism is still a social problem and that most people have somewhat mixed feelings about the elderly and about growing old. Future research should look further at how the mass media and larger cultural stereotypes and attitudes affect the lives, functioning, and treatment of our eldest members of society.