Agenda y marcos en las webs de PP y PSOE en la cibercampaña de 2011

Abstract

Introducción: El impacto de las TIC sobre el modelo de comunicación política mediática ha otorgado una creciente centralidad a las webs partidistas en la estrategia de los partidos políticos, desde donde tratan de imponer su agenda en el espacio público. Objetivos y metodología: Este estudio propone un análisis integrado de a) la construcción de la agenda temática, b) el ataque al rival político y c) los frames de PP y PSOE en la campaña de 2011 a través de las noticias publicadas diariamente en sus sitios web. La metodología combina el análisis de contenido clásico, incorporando variables relativas al ataque al rival político, con una doble propuesta cuantitativa-cualitativa de análisis de los procesos de enmarcado. Conclusiones: El análisis pondrá de manifiesto el impacto de la crisis económica sobre la selección temática efectuada por parte de ambos partidos, así como en los encuadres que ambos buscan privilegiar.

The Influence of the Negative Campaign on Facebook: The Role of Political Actors and Citizens in the Use of Criticism and Political Attack in the 2016 Spanish General Elections

“…Criticism is an emerging device in the communication strategy of political actors (RQ1). They regard Facebook as a vehicle to self-promote their figure while condemning adversaries, criticizing the defects, errors, and contradictions that they may have committed (D'Adamo and Beaudox 2016;Ceron and d'Adda 2016;Valera-Ordaz and López-García 2014). However, as the previous literature has shown, this dynamic does not appear as a consequence of the impact of the Internet and social media but was already present in the offline electoral campaigns (Mazzoleni 2010).…”

“…In the last decade, the consolidation of social media has favored its growth, thanks, among other factors, to the facilities for freedom of expression that these platforms offer. As happened on television, political actors use these digital media as a vehicle to highlight and amplify the adversary's past or present defects, errors, and contradictions, rather than highlighting their virtues (D'Adamo and Beaudox 2016;Ceron and d'Adda 2016;Valera-Ordaz and López-García 2014). In addition to criticizing the program, ideology, or trajectory of the opponent, there are other attacks based on arguments, both true and false, about his or her character or personal traits (Maier and Nai 2021;Stevens 2012;Lau and Pomper 2004).…”

“…Finally, the fourth reason is the lack of studies on the negative campaigns on Facebook. So far, this dynamic has been studied in environments such as websites (Valera-Ordaz and López-García 2014) or on Twitter (Ceron and d'Adda 2016), but not on Facebook.…”

Estudi comparat de les posicions a Twitter dels polítics espanyols sobre el feminisme

“…A content analysis is carried out of tweets published by the main leaders of the four political parties with the greatest representation in the Spanish parliament. As previous studies related to Twitter and political communication have shown, content analysis is the most suitable quantitative technique to determine and characterize the volume of tweets shared by the selected politicians (Valera Ordaz and López García, 2014; Cano-Orón and Llorca-Abad, 2017). A categories system has been designed to classify and characterize the tweets of the sample.…”

“…The category system has five variables and a set of categories. The variables and categories were selected in line with previous studies on the qualitative and quantitative analysis of tweets (Valera Ordaz and López García, 2014;Cano-Orón and Llorca-Abad, 2017); studies that analyse online content in relation to feminism (Roca-Sales and López García, 2017; Fotopoulou, 2016; Sánchez-Duarte and Fernández-Romero, 2017); and research on communicative intentionality (Austin, 1962;Searle, 1969) as follows:…”