Agendamelding

Minooie, Milad

doi:10.1075/asj.18010.min

ASJ

2019

DOI: 10.1075/asj.18010.min

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Agendamelding

Milad Minooie

Abstract: The present study tests the agendamelding theory, which posits that public agenda is the result of a process whereby audiences “meld” agendas from various media along with their personal agenda to form a coherent picture of society. To that end, the contributions of the traditional media agenda, the social media agenda, and the personal agenda of Iranian audiences to their public agenda are independently measured and compared against values predicted … Show more

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Cited by 3 publications

References 42 publications

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A world of two agendas

Minooie

2021

ASJ

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This article studies the efficiency of different samples for content analysis of news in media effects studies by comparing the agenda-setting effect of a classic sample with the effect of a sample drawn based on audiences’ self-reported media habits. Contrary to the belief that exposure to sampled media content is necessary for observation of media effects, samples drawn based on overall readership/viewership of the media are more efficient than samples based on audiences’ actual consumption habits. A traditional media sample yields a stronger agenda-setting effect compared to a sample drawn based on self-reported media habits. But correlations between the two media samples are also strong. The findings suggest that a broad intermedia agenda-setting process makes it possible for researchers to draw a traditional sample that is representative of the issues salient to audiences regardless of their level of exposure to the sampled media. In other words, even in a demassified media environment, traditional samples are still the best option for media effects researchers.

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A world of two agendas

Minooie

2021

ASJ

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Perceived agenda-setting effect in international context: Impact of media coverage on American audience’s perception of China

2020

International Communication Gazette

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Different from the conventional content-survey result comparison approach in agenda-setting research, which compares media agenda and public agenda at the aggregated level, this study investigates the perceived agenda-setting effect of media at the individual level in an international context. A survey of American respondents (N = 848) identifies perceived agenda-setting effect from individuals’ cognitive process, and finds that the U.S. audience are aware that their perception of China is shaped by media coverage of China-related topics. The study finds that media use, political interest in China, and media trust positively predict perceived agenda-setting effect, while direct experience with China produces no effect. The study also confirms the effect of media use on perceived agenda-setting effect mediated by political interest.

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Agendamelding and COVID-19: the dance of horizontal and vertical media in a pandemic

2023

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How are attitudes formed in the 21st Century, and who sets the agenda for initial COVID-19 coverage in the United States? We explore these questions using a random sample of 6 million tweets from a population of 224 million tweets collected between January 2020 and June 2020. In conjunction with a content analysis of legacy media such as newspapers, we examine the second-level agendamelding process during the onset of the COVID-19 pandemic in the United States. The findings demonstrate that in the early weeks of the pandemic, public opinion on Twitter about the virus was distinctly different than the coverage of the issue in the traditional media. The attributes used to describe it on social media demonstrate users relying on their past experiences and personal beliefs to talk about the virus. In the 1st week of February, public opinion, traditional media, and social media converged, but traditional media soon becomes the main agenda setter of COVID-19 for 13 weeks. However, for the final 5 weeks of our sample, traditional media are taken over by social media. The findings also show that, except for a few weeks at the onset of the outbreak, Twitter users relied on their personal experiences far less than what statistical models predicted and allowed. Instead, traditional media and social media to shape their opinion of the issue.

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Agendamelding

Cited by 3 publications

References 42 publications

A world of two agendas

A world of two agendas

Perceived agenda-setting effect in international context: Impact of media coverage on American audience’s perception of China

Agendamelding and COVID-19: the dance of horizontal and vertical media in a pandemic

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