“…Innovation based on knowledge (Wu and Hu, 2018;Salunke et al, 2019;Hanaysha et al, 2021;Haichao et al, 2023) and sustainable development principles (Geissdoerfer et al, 2018;Pieroni et al, 2019;Ullah et al, 2021;Meadows et al, 2022) currently represents the areas on which business and the economy of individual organizations, as well as countries, should be based (Kiron et al, 2013;Grinza and Quatraro, 2019). Every organization must be resilient to negative influences from the external environment and build on the organization's strengths (Hanaysha et al, 2021;Haichao et al, 2023), effectively using opportunities including the results of research and innovation capacity and with focus on digital trends in innovation (Cheng et al, 2021;Opland et al, 2022). This is also confirmed by the development of the COVID-19 pandemic, highlighting the economic, personnel, and process implications faced by organizations (Lee and Trimi, 2021).…”