The constant increases in electricity tax costs and the mandatory contracting of power demand in advance by companies connected to the high-voltage electrical system drive organizations to improve energy planning in their production processes. In addition, market uncertainties make only stochastic methods insufficient for forecasting future production demand. To fill this gap, this study proposes a model that integrates the cost with electricity consumption and power demand into the aggregate production planning, considering the market uncertainties. The model was empirically applied in the food industry, considering a family of potato chips products. From the collected data, a demand forecast was carried out for a later realization of the aggregate planning, using the Holt–Winters forecast model. Before modeling, the new energy demand was calculated, and finally, the model solution verification was performed. In the case study, after application, it was possible to reduce two workers and a cost reduction of R$ 14,288.00. Moreover, the proposal managed to define a power demand that minimized the costs of electric energy and the total costs of the aggregate production planning.