International audienceThis paper describes the synthesis of π-conjugated fluorophores based either on an anil or a benzoxazole scaffold incorporating a rigid 2-(6'-hydroxy-5'-benzofuryl) fragment. Their subsequent coordination to a BF2 motif led to highly luminescent BIII complexes called boranils or HBBO borate complexes, resp. All the new compds. were characterized by NMR spectroscopy, mass spectrometry, and elemental anal. The study of their optical properties in soln. revealed two distinct photophys. behaviors depending on the substitution. Complexes bearing a strong electron-donating p-nBu2NC6H4 group displayed a marked internal charge transfer (ICT) leading to a pronounced solvatochromism with λem ranging from 507 to 663 nm and quantum yields of up to 87 %. Alternatively, borate complexes functionalized with p-tBuC6H4 or p-OMeC6H4 displayed fluorescence in the visible range that is not influenced by the nature of the solvent. Although the emission of the boranils was quenched in the solid state, HBBO borate complexes displayed intense fluorescence from 489 to 567 nm and quantum yields of up to 23 %. Finally, the excited states of a selection of borate complexes were modeled by using time-dependent DFT, which allowed calcn. of the dipole moments of the dyes in their excited states