“…All the studied squaraines showed excellent emission properties in organic solvents but a poor emission when PBS buffer amount increased due to an aggregation caused quenching (ACQ) effect (Figure ). Actually, it is well known and deeply described in literature that, when the squaraine alone is in a water solution, it tends to form non‐fluorescent aggregates . One of these squaraines, that is, VG1‐C8, already showed, in solid state, micron‐sized polycrystalline aggregate exhibiting a large Stokes shift (322 nm) .…”