The social amoeba Dictyostelium discoideum commonly forms chimeric fruiting bodies by aggregation of different strains. Genetic variants that produce a higher proportion of spores are predicted to undercut multicellular organization unless cooperators assort positively. Cell adhesion is considered a primary factor driving such assortment, but evolution of adhesion has not been experimentally connected to changes in social performance. In this study we modified by experimental evolution the properties of individual cells, selecting for higher and lower adhesion to substrate. We then quantified the effects of these changes on cell-cell adhesion, development, and social behaviour. Unlike strains selected based on relative reproductive success in the social stage, we found that in binary chimeras both derived strains produce a smaller fraction of spores than the ancestor. Thus, evolution appears to have produced social cooperators. Examination of development revealed that this is however achieved via two opposed paths. Cells selected to be more adhesive to the substrate disproportionately contribute to the structural stability of fruiting bodies, as one would expect for cooperators. On the contrary, less adhesive cells behave as cheaters that undermine their own success more than that of the ancestor. These differences are reflected by a metric for social success that generalizes the classically used variation in frequency during the multicellular phase. Our work shows that cell mechanical interactions can constrain evolution of development and assortment in chimeras, and calls for integrating cell-level processes in conceptualizing the emergence of multicellular organization.