Agile New Service Development in an Interdisciplinary Context

Cocca, Sabrina; Franke, Ann-Mareen; Schell, Simone

doi:10.22215/timreview872

Cited by 1 publication

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“…The scientific literature also provides insights about the weaknesses of complex/ comprehensive models that belong to another category of models for new service development. S. Cocca et al (2015) observe that this type of model requires a higher level of knowledge application. This statement is supported by G. Briscoe et al (2012) as well, they confirm the idea that the knowledge base should be increased together with the number of actions.…”

Section: More Incomprehensive Thanmentioning

confidence: 99%

The Structure of Model for New Services Development

2020

JSMS

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The development of new services is an important strategic step for companies that want to gain a competitive advantage in the services sector. The models for new service development can be considered as business tools contributing to more efficient idea generation, job allocation, consumer engagement or overall process of management. Despite the fact that there are many works of research about the models oriented towards the development of new services, the process of formation has been analysed in a very fragmented way without justifying the principles of how to choose the components. Taking the previous-mentioned aspects into account, this article will consistently provide the scientific bases, needs, and benefits of choices of the type, stages and other components of the new model for new service development (Skačkauskienė et al. 2019). The methods of benchmarking, synthesis and complex generalization were used in the research.

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Section: More Incomprehensive Thanmentioning

confidence: 99%

The Structure of Model for New Services Development

2020

JSMS

View full text Add to dashboard Cite

show abstract

Agile New Service Development in an Interdisciplinary Context

Cited by 1 publication

References 2 publications

The Structure of Model for New Services Development

The Structure of Model for New Services Development

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