Agriculture Industry Workers Perspective: The Attractiveness of Agribusiness as a Place to Work

Abstract

This descriptive comparative research examined agribusiness as an attractive place to work from the perspective of agriculture industry professionals, intending to increase youth motivation, particularly among many newly graduated students, to join the field. Eighty (80) workers responded to the Survey Questionnaire with indicators of Job Content, Economic Benefits, Career Opportunities, Social Relations, and Reputation. Also compared were moderating variables such as sex, educational attainment, and industry engagement. Results showed that the level of appeal of industry workers to Agribusiness was 3.56, indicating that Agribusiness is exceptionally desirable across all metrics. The result further shows that there is no significant difference in the level of attractiveness as perceived by the industry workers when grouped according to sex (p-value=.230), educational attainment (p-value=.511), and industry engagement (p-value=.057). This value implies that Agribusiness is equally attractive across all groups. This study recommends that the college, particularly the Bachelor of Agriculture Technology department, focus on improvement and programs that would usher the graduates to their full potential. It was suggested that agribusiness courses be designed to equip graduates with knowledge and skills in managerial and decision-making capacities.