Agritourism resilience during the COVID-19 crisis

Building Tourism Resilience through Communication

“…(1) crafting a new normalcy; (2) affirming or anchoring identities; (3) using and/or maintaining salient communication networks; (4) looking beyond conventional ways of thinking about and living life by putting alternative logics to work; and (5) foregrounding productive action while backgrounding unproductive behaviors or negative feelings. An in-depth explanation of the context and COVID-19 restrictions in North Carolina is provided by Brune et al [13].…”

“…Initial codes were generated and peer debriefing of these codes categorizing the varied challenges and coping strategies operators employed was conducted (i.e., diversification, reorganization, information seeking, communication, and mindset). Given the wide variety of coping strategies employed by agritourism operations, this study only focused on the codes regarding information seeking, communication, and mindset (See Brune et al [13]). For the codes regarding the participant's information seeking and communication strategies, axial coding was performed to connect them with the communication theory of resilience under the five communication processes: (1) crafting a new normalcy;…”

“…The purpose of this study is to explore the resilience of agritourism (i.e., visiting a farm for education or recreation [12]) operations during the COVID-19 pandemic through the lens of the communication theory of resilience. Agritourism operations rapidly adapted their services to the restrictive measures imposed, implemented digital innovations, and relied on diversified operations to boost their resilience, suggesting much can be learned from the agritourism industry in terms of resilience [13][14][15]. Although our initial work focused on diversification and reorganization adaptive strategies [13], the role of communication processes in agritourism operators' resilience emerged in the data.…”

“…Agritourism operations rapidly adapted their services to the restrictive measures imposed, implemented digital innovations, and relied on diversified operations to boost their resilience, suggesting much can be learned from the agritourism industry in terms of resilience [13][14][15]. Although our initial work focused on diversification and reorganization adaptive strategies [13], the role of communication processes in agritourism operators' resilience emerged in the data. These communication processes aligned with the communication theory of resilience and underscored the importance of communication networks and technologies in facilitating these processes.…”

The Effect of Agritourism on Developing Rural Communities: Evidences from Saudi Arabia and Egypt

“…Agritourism has been used to achieve sustainable development in some local communities through its support for the optimal use of available resources, income generation, cultural heritage preservation, and its limited environmental impacts (Khairabadi et al, 2020). Farms are used to increase income by providing recreational tourism services and selling crops in markets (Brune et al, 2023). Many farming families tended to diversify agricultural production to preserve their farms due to many factors, such as climate changes, low incomes, dependence on natural products, and environmental pressures.…”