How to learn a universal facial representation that boosts all face analysis tasks? This paper takes one step toward this goal. In this paper, we study the transfer performance of pre-trained models on face analysis tasks and introduce a framework, called FaRL, for general Facial Representation Learning in a visual-linguistic manner. On one hand, the framework involves a contrastive loss to learn high-level semantic meaning from image-text pairs. On the other hand, we propose exploring low-level information simultaneously to further enhance the face representation, by adding a masked image modeling. We perform pre-training on LAION-FACE, a dataset containing large amount of face image-text pairs, and evaluate the representation capability on multiple downstream tasks. We show that FaRL achieves better transfer performance compared with previous pretrained models. We also verify its superiority in the lowdata regime. More importantly, our model surpasses the state-of-the-art methods on face analysis tasks including face parsing and face alignment.* Equal contribution. † Work done during internship at MSRA.