“…Compliance with standards has been singled out as a fundamental chain entry barrier to GVCs governed by Western buyers (see, e.g., Nadvi, 2008;Kaplinsky, 2000). Buyers' determination of the terms of trade and co-operation throughout chains have come to include governance through standards over the past three decades, due to a rise of new discourses on transparency and accountability (see, e.g., Gibbon and Lazarro, 2010). This development is closely related to the restructuring of the organization and distribution of production in, for instance, large supermarkets.…”