Agrotourism As A Promising Area Of The Tourism Industry In Vologda Region

Abstract

Based on the Russian and foreign literature, scientific approaches to the nature of rural tourism and agritourism are analyzed. The current state and development trends in the Vologda tourism sector, including agritourism, are described. It was revealed that tourism has a high tourist potential and is a profitable sector. In 2019, the revenue from inbound tourism was 20 billion rubles (3.7% of the gross regional product). The article describes activities of the government of Vologda region aimed to create conditions for the development of the tourism industry. Much attention is paid to the development of tourism; regional programs for the development of the tourist cluster have been implemented. Prospects for the development of agritourism are analyzed, and possibilities for creating complex tourist products are described. The main problems of agritourism and their solutions are determined. The role of local self-government bodies in the development of agritourism is described. The need for more active measures aimed at implementing the project approach in the municipal management practice is substantiated. Public-private and municipal-private partnerships are one of the effective ways to attract investment in the development of tourism, since such projects can attract financial resources, innovative technologies and qualified personnel. The study is very promising for the economy of the region, since it can help to solve problems of development of rural areas.