The way value is created is deeply influenced by two major transformational phenomena: (1) the emergence of intangibles as a main source of value creation and (2) the emergence of digital as a deep transformational phenomenon. Taking this as a starting point, the paper underlines the need to better characterize the emerging value production system. By reference to a large international research program (ISD) I coordinated, I coined the term acceluction as an umbrella concept to characterize such a production system. Compared to previous production systems, such as the lean, value is now created by accelerated production of links (acceluction). The acceluction regime is defined in its key dimensions: content, value spaces, the role of intangibles and the governance mechanisms, with a specific focus on platforms.