AI-Powered Personalization and Emotional Intelligence Integration for Enhanced Service Marketing in Transformative Tourism Experiences

Semwal, Rajeev; Tripathi, Nandita; Rana, Ajay; Dafouti, Balam Singh; Bairwa, Mahesh Kumar; Mathur, Vipula

doi:10.1109/ic3se62002.2024.10592909

Cited by 3 publications

References 26 publications

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How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

Florido-Benítez,

del Alcázar Martínez

2024

Electronics

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Artificial intelligence (AI) is a disruptive technology that is being used by smart tourist destinations (STDs) to develop new business models and marketing services to increase tourists’ experiences and sales, revenue, productivity, and efficiency and STDs. However, the adoption of AI applications and platforms requires a high economic budget for STDs that want to integrate this digital tool into their future agenda and tourism development plans, especially when they set them up for marketing plans and operational processes. This iterative technology needs regular maintenance as well, leading to recurring costs and specialised crews in advanced technologies and marketing activities. This study aims to show the impact of AI advancements on STDs’ tourism marketing to enhance the quality of services and illustrate their future agenda to improve tourists’ experiences. A comprehensive literature review on AI technology and STDs has been conducted to illustrate new tourism marketing in their future agenda. Moreover, this study presents real examples of AI technology in a tourism context to better understand the potential of this digital tool. The findings of the current study support the idea that AI is a multipurpose tool that helps manage, monitor, and analyse sales information; revenue management; minimise prediction errors; streamline operations; and develop better marketing strategies, optimising economic resources, reducing marketing costs, and responding dynamically to changing needs for tourists and residents in STDs. Furthermore, the investment in AI technologies by STDs helps enhance the quality of products and services, and attract new investments, which benefit the regional economies and population’s quality of life. This study is the first to address the use of AI to improve tourist marketing in STDs, which is its primary uniqueness. Also, this study identifies new opportunities and initiatives through AI that can be developed to help tourism marketing in STDs.

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How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

Florido-Benítez,

del Alcázar Martínez

2024

Electronics

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A Perspective Study on the Role of AI on EI and Its Influence on Employees

Karlapudi

2024

Advances in Human Resources Management and Organizational Development

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In the past few years, it is been observed that there has been a rise in the growth of Artificial Intelligence (AI) especially in Indian Service Sectors. Moreover, it is identified that AI popularity has been influencing Emotional Intelligence (EI) among the employees working in Indian service sectors like Education, Health care, Tourism, Information Technology, Hospitality, Insurance, and Hotel Industry. In fact, for all the levels of employees working in Indian Service sectors, EI has been an inspiring word. Moreover, to ensure the growth of the organizations, they look upon technological advances. This would support employees KRA (Key Result Area) and remain focused on developing people and resources that move them forward. It is known that a person with high EI would experience favorable KRA in their profession, family, and society and ultimately it would lead to good relations in family and workplace. Therefore, the present study would help us to understand the role of AI on EI among the employees working in Indian Service sectors and its influence on employees KRA.

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AI-Driven Personalization in Tourism Services

Mishra,

Anifa,

Naidu

2025

Advances in Hospitality, Tourism, and the Services Industry

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The rapid advancement of artificial intelligence (AI) is transforming the global tourism industry, offering new opportunities for service personalization and enhanced customer experiences. AI-driven personalization is rapidly reshaping the tourism industry by tailoring services to meet individual customer preferences. In India, this technological advancement is particularly impactful, offering significant potential to improve tourist satisfaction and business performance. This research article investigates the Impact of AI-driven personalization on the tourism industry in India, focusing on how AI technologies can enhance tourist experiences and improve the performance of tourism businesses. The study explores the implementation of AI tools such as recommendation engines, chatbots, and predictive analytics in customizing tourism services to meet individual preferences and needs. It aims to provide a comprehensive understanding of the benefits and challenges of AI-driven personalization in the context of India's diverse and rapidly growing tourism sector.

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AI-Powered Personalization and Emotional Intelligence Integration for Enhanced Service Marketing in Transformative Tourism Experiences

Cited by 3 publications

References 26 publications

How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

A Perspective Study on the Role of AI on EI and Its Influence on Employees

AI-Driven Personalization in Tourism Services

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