Aktiivisen ikääntymisen diskurssi Helsingin Sanomien pääkirjoitusaukeamalla vuosina 2000-2015

Abstract

Aktiivisen ikääntymisen politiikkaa on pidetty ratkaisuna ikääntymisen haasteisiin. Tarkastelen artikkelissani, miten aktiivisen ikääntymisen diskurssi näkyy Helsingin Sanomien pääkirjoitusaukeaman teksteissä vuosina 2000–2015.Foucault´laisella diskurssianalyysilla tutkin, millaisten aladiskurssien kautta diskurssi rakentuu ja mil­laisia subjektipositioita on varattu ikääntyneille. Tulosten mukaan työuran pidentäminen näkyy aineistossa vahvasti ja ikääntyneet nähdään resurssina. Yhteiskunnalta odotetaan kuitenkin varautumista väestön ikääntymiseen, esimerkiksi hoivakustan­nuksiin ja ikäystävällisen ympäristön tarpeeseen. Toisaalta ikääntyneiden poliittiseen aktiivisuuteen suhtaudutaan ristiriitaisesti. The discourse of active ageing in the editorial pages of Helsingin Sanomat during the years 2000-2015 Active ageing has been considered as a solution to the challenges of ageing. In this article, I study the representation of the discourse of active ageing in the editorial pages of Helsingin Sanomat during the years 2000–2015. With the help of Foucauldian discourse analysis, I study the subdiscourses through which the discourse is constructed, and the subject positions of the older adults. According to the results, longer careers are emphasized, and older adults are seen as a resource. However, society is expected to prepare for ageing, for example with the help of an age-friendly environment and preparing for the costs of care. On the other hand, the political activity of older adults is seen in a contradictory way.

Media portrayals of transitions from work to retirement in two ageing societies: the case of ageing baby boomers in Japan and Finland

“…It is not inclined toward a particular political ideology but rather reflects diverse thoughts and standpoints. The provided data were part of approximately 1500 collected articles that had been retrieved in another study (Kiuru, 2022) from the electric archive using search terms related to ageing and retirement. The data used in this study were 149 articles covering the period between 2000 and 2015, and each of them included the Finnish equivalent of "boomers" or another term referring to them such as "Finns who are approaching retirement age", "generation born after the war" and "wet generation".…”