Chronic diseases, especially hypertension, are society’s most common health problems. One of the government’s efforts is to collaborate with BPJS Health in managing chronic diseases, especially hypertension, through Prolanis (Chronic Disease Management Program). In its implementation, Prolanis involves the important role of health workers at public health centers. This research aims to see the effectiveness of the role of health workers as communicators in increasing the accountability of Prolanis hypertension services in public health centers. This research uses a qualitative approach by conducting in-depth interviews with informants. Data analysis utilizes a qualitative study’s content during the data collection and interpretation process. The data that has been collected and processed will be presented in narrative form. The results of the research explain that Prolanis officers and participants gave a good assessment of Prolanis. As communicators, Prolanis officers have thoroughly understood the information about Prolanis so they can provide accurate education to Prolanis participants. The information provided includes the intensity and dosage of medication, the dangers of hypertension and the negative impacts of not taking medication regularly, how to control blood pressure, foods that should be consumed and avoided, and other information related to hypertension. Moreover, Prolanis officers also appear as good and polite communicators and use language that is easy to understand.
Keywords: Prolanis, hypertension, health officer role, public health center