Albanian and UK Consumers’ Perceptions of Farmers’  Markets and Supermarkets as Outlets for Organic Food:  An Exploratory Study

Qendro, Athina-Evera

doi:10.3390/su7066626

Cited by 13 publications

(7 citation statements)

References 109 publications

(128 reference statements)

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“…In short, the existence of motivation to buy organic foods is not enough to develop purchasing behaviour or effective consumption, given that there are also barriers or costs perceived by the consumer that act as a hindrance to this consumption. In fact, despite the highly positive attitudes generally encountered towards organic foods [13,14], it would seem that, in Spain, the factors that hinder their purchase or consumption carry more weight.…”

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Torres‐Ruiz¹,

Vega‐Zamora²,

Parras‐Rosa³

2018

Sustainability

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Although Spain is the world's top organic extra virgin olive oil (OEVOO) producer, domestic consumption is low. Most of the OEVOO produced is destined for external markets. As access to these markets is rife with challenges, developing internal demand has become a matter of utmost importance. Therefore, the general objective of this study is to analyse what is limiting OEVOO consumption levels in Spain. Although a review of the literature reveals some potential explanatory factors, this study analyses the relationship between consumption levels and the limiting factors perceived by consumers. The main novelty of the study is that these limiting factors are divided into two distinct dimensions: difficulties perceived by consumers in the purchase of OEVOO, and the impact of these on their buying behaviour. Based on the results of a survey of 793 people, this distinction throws up a clear paradox: although practically all the factors considered as difficulties are perceived to exist, these do not appear to fully explain the decision not to purchase the product. The suggested explanation for this is simply that the "organic" attribute or label is not highly valued or appreciated by Spanish consumers. Considering the quantitative significance of the group of non-consumers in the population, promoting social and environmental awareness emerges as the best strategy to improve the public's appreciation of the organic label and boost internal demand.

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Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Torres‐Ruiz¹,

Vega‐Zamora²,

Parras‐Rosa³

2018

Sustainability

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“…In fact, the organic labelling attribute received a positive score by Piedmont consumers, while seasonality and brand received positive scores in the Liguria region. It is necessary to highlight, as stated by Evera Qendro [71], that the term "organic" has many meanings and is often associated, or confused, with terms such as "green", "ecological", "environmental", "natural" or "sustainable" [72]. Consumers attribute different meanings to the term "organic" and, similarly, the factors that make one product organic may not be organic for another, which influences purchasing decisions in unpredictable ways.…”

Section: Importance Of Raspberry and Blueberry Attributesmentioning

confidence: 99%

Exploring Perceptions of Raspberries and Blueberries by Italian Consumers

et al. 2016

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Consumers can be important active contributors to a sustainable society by selecting foods that are produced respecting environmental and socially ethical standards. In the fruit sector, sustainability issues are often associated with imprecisely defined concepts such as "locally grown", "freshness" and "local product". This study has investigated raspberries (Rubus idaeus L.) and blueberries (Vaccinium corymbosum L.) purchases in order to identify how berry fruits choice attributes are ranked by consumers in two Italian Regions, using a choice experiment (best-worst methodology). Twelve attributes-that indirectly refer to the concept of environmental sustainability-have been investigated. According to the preferences expressed by our sample of retail purchasers (n = 669), the results show that the reasons for the purchase of berries are associated with numerous parameters among which freshness and product origin are the most important and price was not ranked as so relevant. These findings indirectly testify the consumer attention towards the sustainability of local production and the link between sustainability and territory. Therefore, we can presume that the improvement of consumer familiarity with attributes such as "locally grown" and "local product" could support more eco-friendly consumption of raspberries and blueberries.

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“…Findings suggest that much more needs to be done by marketers in positioning tourism as sustainable, in an attempt to challenge the belief that holidays are for hedonistic purposes, by using emotions in marketing communications. The next two papers [17,18] focus on food: the article by Qendro [17] examines how organic food is sold in farmers' markets and supermarkets in Albania and UK, and how consumers perceive these differently. In both countries Qendro collected qualitative data in this exploratory study.…”

Section: Contributions To the Special Issuementioning

confidence: 99%