Alcoholic Beverage Advertising: An Integrative Interdisciplinary Review

Hovland, Roxanne

doi:10.1080/10641734.2014.912598

Cited by 4 publications

(2 citation statements)

References 52 publications

(35 reference statements)

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“…In a review of relapse models Tucker et al found that 'environmental triggers' are common in accounts of relapse, bound up in what he refers to as 'daily hassles' (Tucker et al 1991). Such triggers may include advertising and marketing of alcohol products that can cue the desire for alcohol and be most problematic for vulnerable groups, such as those in recovery (Hovland 2015). On the other hand aspects of place can also enable recovery with research emphasising the role of material resources, AA meeting locations and treatment attendance (Friedmann et al 2001;Stahler et al 2007), the presence of alternative activities (Cloud & Granfield 2001), social capital and supportive communities (Whiteford et al 2016).…”

Section: Introductionmentioning

confidence: 99%

Place and recovery from alcohol dependence: A journey through photovoice

2017

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It has been suggested that place, and interaction with the environment, may play a role in recovery from alcohol dependence. In this paper we report findings from a project that used an adapted photovoice methodology to better understand individuals' experience and perceptions of the role of place in recovery from alcohol dependence. Individuals attending a recovery café in central Scotland documented their environment and, in focus group settings, the individuals discussed and analysed their photographs. Here we report aspects of the environment, both therapeutic and risky, experienced by individuals negotiating the journey of dependence recovery. Elements of the natural environment were largely referred to as supportive and therapeutic, as were other more quotidian spaces, such as the home and café. The largest place-based risk faced by participants was the persistent availability and marketing of alcohol. The results demonstrate that the journey of recovery from alcohol dependence is contextually shaped, with place both supporting and hindering this journey.

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Section: Introductionmentioning

confidence: 99%

Place and recovery from alcohol dependence: A journey through photovoice

2017

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“…Despite the fact that alcohol consumption is increasing worldwide (SABC News 2014; Dwyer-Lindgren et al 2015), there has been hardly any academic research, especially in the marketing literature, on the influences and behavioral consequences of alcohol consumption. Extant work has focused on the influence of advertising on consumers' attitudes and behavioral intentions (see Hovland [2015] for a review) and the influence of anti-drinking messages (Agrawal and Duhachek 2010) and health message frames on drinking intentions (Duhachek, Agrawal, and Han 2012). We know of no field studies on alcohol consumption in the marketing literature.…”

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confidence: 99%

Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions

Szocs¹,

Biswas²,

Borges³

2016

Journal of the Association for Consumer Research

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People often consume alcohol as a means of emotional control. More specifically, people frequently consume alcohol to enhance positive feelings (e.g., happiness) and reduce negative feelings (e.g., stress, tension). The results of two field studies and one laboratory study showed that holding the volume of alcohol consumed constant and varying the haptic (i.e., weight) sensations individuals experience during consumption can influence these emotional responses and also perceived intoxication. Specifically, we manipulated haptic weight sensations by varying the weight of the cup/container (e.g., champagne flute) alcohol was consumed from and showed that consuming champagne from lighter (vs. heavier) flutes leads to enhanced positive feelings, reduced negative feelings, and increased perceived intoxication.

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