Objective
Engagement with smartphone applications (apps) for alcohol reduction is
necessary for their effectiveness. This study explored (1) the features that
are ranked as most important for engagement by excessive drinkers and (2)
why particular features are judged to be more important for engagement than
others.
Methods
Two studies were conducted in parallel. The first was a focus group study
with adult excessive drinkers, interested in reducing alcohol consumption
using an app (
n
groups
= 3). Participants
individually ranked their top 10 features from a pre-specified list and
subsequently discussed their rankings. The second was an online study with a
new sample (
n
= 132). Rankings were analysed using the
intraclass correlation coefficient (ICC) to assess the level of agreement
between raters for each study. Qualitative data were analysed using
inductive thematic analysis.
Results
There was low agreement between participants in their rankings, both in the
focus groups (ICC = 0.15, 95% confidence interval (CI) = 0.03–0.38) and the
online sample (ICC = 0.11, 95% CI = 0.06–0.23). ‘Personalisation’, ‘control
features’ and ‘interactive features’ were most highly ranked in the focus
groups. These were expected to elicit a sense of benefit and usefulness,
adaptability, provide motivational support or spark users’ interest. Results
from the online study partly corroborated these findings.
Conclusion
There was little agreement between participants, but on average, the features
judged to be most important for inclusion in smartphone apps for alcohol
reduction were personalisation, interactive features and control features.
Tailoring on users’ underlying psychological needs may promote engagement
with alcohol reduction apps.