“…After testing the reliabilities and validities of the measurement model via Cronbach alpha coefficients (i.e., perceived artificiality = 0.920; perceived intelligence = 0.928; psychological ownership = 0.937; interface flow experience = 0.902; customer satisfaction = 0.926; and customer loyalty = 0.932), confirmatory factor analysis (i.e., model fit indices: chi‐square = 572.066, degree of freedom = 174, p < .001, NFI = 0.927, TLI = 0.937, CFI = 0.948, RMSEA = 0.082; standardized factor loadings of all measures that ranged from 0.802 to 958 for the convergent validity; see Table 2), and a correlation analysis (i.e., comparison of values of calculated average variance extracted with correlation values between the constructs for the discriminant validity; see Table 3), respectively, the authors conducted structural equation modeling to answer the research question via an empirical approach, investigating the conceptually proposed relationships among the constructs from the research question (i.e., model fit indices: chi‐square = 681.955, degree of freedom = 178, p < .001, NFI = 0.913, TLI = 0.922, CFI = 0.934, RMSEA = 0.081). During this data analytic stage, two behavioral characteristics, namely length of VAD ownership and usage frequency, were considered as control variables due to their potential impacts on users' psychological ownership and flow experiences (Mavrina et al, 2022).…”