Algılanan Destinasyon İmajının Tavsiye Davranışı Üzerine Etkisi: Safranbolu’da Bir Araştırma

SEVİM, Burhan; Seçilmiş, Cihan; GÖRKEM, Onur

doi:10.11122/ijmeb.2013.9.20.293

Cited by 12 publications

(6 citation statements)

References 9 publications

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“…These findings indicate that perceived destination image has a positive impact on visitors' satisfaction, revisit and recommendation intentions. Obtained results support the results of many studies found in the literature (Kozak and Rimmigton, 2000;Oppermann, 2000;Bigne et al, 2001;Cai et al, 2003;Lee et al, 2005;Chen and Tsai, 2007;Bigne et al, 2009;Lee, 2009a;Lee, 2009b;Wang and Hsu, 2010;Mohamad et al, 2011;İnan et al, 2011;Mohamad and Mokhlis, 2012;Lertputtarak, 2012;Sevim et al, 2013;Phillips et al, 2013;Lu et al, 2015;Yetiş and Kaygısız, 2015;Ramseook Munhurrun et al, 2015;Stylos et al, 2016;Prayogo and Kusumawardhani, 2016;Umur and Eren, 2016;Akbolat and Durmuş, 2017). However, it must be taken into account that each region has different dimensions and these dimensions have an impact on satisfaction, recommendation and revisit intentions.…”

Section: Discussionsupporting

confidence: 88%

“…In their study analyzing the impact of perceived destination image on recommendation behavior, Sevim et al (2013) found a positive relation between perceived destination image and tourists' behavior of recommendation. Yetiş and Kaygısız (2015) analyzed the impact of destination image on the future behavioral inclinations of tourists.…”

Section: Literature In the Fieldmentioning

confidence: 99%

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Destinasyon Marka İmajının Memnuniyet, Tavsiye ve Yeniden Ziyarete Etkisi

Soylu

Özdipçiner

2020

Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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The aim of this study is to reveal the impact of destination brand image perceived by people who visit Pamukkale region on their holiday satisfaction, recommendation and revisit intentions. Study involves a questionnaire, conducted on a total of 1032 people visiting Pamukkale, consisting of 795 domestic and 237 foreign visitors. First, dimensions impacting destination image were identified through factor analysis; then, regression analysis was conducted to study dimensions impacting satisfaction, recommendation and revisit. The results of the study involving a questionnaire with 44 statements show that, in Pamukkale destination, "Attractions" has the most positive impact on holiday satisfaction, revisit and recommendation to others. In the light of this finding, it may be said that increasing attractions in Pamukkale region would impact satisfaction, revisit and recommendation to others.

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Section: Discussionsupporting

confidence: 88%

Section: Literature In the Fieldmentioning

confidence: 99%

Destinasyon Marka İmajının Memnuniyet, Tavsiye ve Yeniden Ziyarete Etkisi

Soylu

Özdipçiner

2020

Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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“…When examining the literature, it is found that perceived country image has a high influence on tourists' behavior, purchase decision process and purchase intentions (Güzel, 2009;Sevim et al, 2013;Ateşoğlu & Türker, 2013;Aydın & Biçer, 2017). The fact that the knowledge, perceptions, and thoughts of the citizens of the region where the research was conducted about Turkey as a tourism destination have not been researched before shows the original value of this research.…”

Section: Introductionmentioning

confidence: 90%

“…It is important to distinguish between country image, which is the sum of beliefs about a country and influenced by economic, political, and geographic factors, and destination image, which refers to how the country is perceived as a destination (Alvarez & Korzay, 2008). The concept of destination image encompasses individual or collective mental thoughts or concepts about a destination and plays a key role in destination selection (Sevim, et al, 2013). Destination image has a greater impact on tourists' decision to choose a destination than the tangible products offered there and plays a more crucial role.…”

Section: Introductionmentioning

confidence: 99%

A Imagem da Turquia no Mercado Turístico da América do Sul:

Kaya¹,

Batman

İbiş

2022

Rosa dos Ventos

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The primary purposes of this research are to explain: what is the perceived image of Turkey in South America, investigate the effects of the perceived image on destination selection, and determine what needs to be done to create a positive image. Full-Member Countries of MERCOSUR (Mercado Común del Sur -Southern Common Market) were defined as the research population. Quantitative research methods were used in data collection. The sample was determined by non-probability sampling: purposive sampling technique. Data were obtained from 508 participants through a questionnaire. The obtained data was conducted through frequency analysis, factor analysis, t-test, and regression analysis. The result points out that the country image factors affect the perceived destination image, while the cultural similarity and the perceived destination image factors affect the cognitive country image. Also, there is a reciprocal relationship between the cognitive country image and the perceived destination image variables. The conclusion is that the region's awareness of Turkey as a travel destination is limited, Turkey is not noticed among the most in-demand travel destinations, and the image of the country as a tourism destination should be built more positive than it currently is for Turkey to attract more tourists from the region. KEYWORDSTourism; Country image; South America; Mercosur; Turkey. RESUMOO objetivo desta pesquisa é o de apresentar qual é a imagem da Turquia, percebida na América do Sul, investigar os efeitos da imagem percebida na seleção do destino e determinar o que precisa ser feito para criar uma imagem positiva. Como universo da pesquisa foram incluídos os países membros plenos do Mercosul. Metodologicamente trata-se de pesquisa quantitativa, a amostra para coleta de dados seguindo amostragem intencional de tipo não probabilística. Os dados foram obtidos por meio de um questionário, com 508 participantes. Análise de frequência, análise fatorial, teste t e análise de regressão foram realizadas com os dados obtidos. Como resultado, os fatores de imagem do país afetam a imagem percebida do destino, enquanto os fatores de semelhança cultural e de imagem percebida do destino afetam a imagem cognitiva

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“…Bir destinasyonun turistler tarafından tercih edilmesinde sahip olduğu imajın olumlu olması oldukça önemli bir rol oynamaktadır. Çeşitli araştırmalar destinasyon imajının insanların satın alma karar sürecinde oldukça etkili bir olgu olduğunu göstermektedir (Sevim, Seçilmiş ve Görkem, 2013;Umur ve Eren 2015;Loi vd., 2017;Lourerio ve Jesus, 2019;Gün, Durmaz ve Tutcu, 2019;Mirzayeva, 2020;Yeşildağ, 2020;Çeti ve Atay, 2020).…”

Section: Introductionunclassified