Algorithmic Manipulation

Galli, Federico

doi:10.1007/978-3-031-13603-0_8

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2024

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Cited by 2 publications

References 39 publications

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Goncalves,

Hu,

Aliagas

et al. 2024

Cogent Business & Management

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Goncalves,

Hu,

Aliagas

et al. 2024

Cogent Business & Management

View full text Add to dashboard Cite

The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour

Reepu

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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The recent decade has witnessed a sea change in different management domains, including human resource management, financial management, supply chain management, marketing, etc. The marketing field is undergoing tremendous growth and development with the application of artificial intelligence and neuromarketing. Neuromarketing is an emerging discipline that focuses on gathering vital and relevant information from brain science, psychology, people's behaviour, marketing and related disciplines, focusing on understanding consumer behaviour in the given context. This empirical study is focused on analysing AI's role in neuromarketing to understand consumers' overall behaviour. The researcher intends to collate the data from primary and secondary sources and analysed it using novel tools like Multilayer preceptor to provide meaningful insights. The analysis reveals that AI in neuromarketing effectively engages with consumers on a real-time basis, personalises products, and harnesses market knowledge for sustainable growth and development.

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Algorithmic Manipulation

Cited by 2 publications

References 39 publications

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour

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