At present, a harmonized pan-European electricity market (EM) is a close reality. While in day-ahead markets (DAMs) the harmonization is at an advanced stage, in balancing markets (BMs) still exist some challenging issues, notably the remuneration of imbalances: some countries have simple and clear methods, but others consider complex methods that are not appealing to the participation of variable renewable energy (VRE). The participation of VRE in BMs is technically feasible, although with some restrictions to guarantee security and stability. Thus the economic attractiveness of these markets should be increased in order to enable full integration of VRE without feed-in-tariffs or other incentives. This article presents an overview of EMs, focusing on European BMs, and also investigates the benefits of the participation of wind power producers (WPPs) in BMs at both economic and technical levels. In particular, the article presents a new strategy allowing WPPs to bid in BMs. It also presents a study involving four scenarios, where WPPs participate in: (a) the DAM (baseline scenario), (b) the DAM and the automatic-activated frequency restoration reserve market, (c) the DAM and the manually activated FRR (mFRR) market, and (d) the DAM and a 15-min mFRR market. The simulations are performed with the agent-based system MATREM (for Multi-Agent TRading in EMs). For the last scenario, the results indicate an increase around 6% in the wind energy value to the market, a decrease of 12% in the total reserve used, and a decrease around 16% in the costs from the BM.